STP:
OWN YOUR
MARKET.
Segmentation. Targeting. Positioning. Don't just learn the framework — use it to decide who your brand should fight for and what it should own in their mind.
BRANDCHOOSE WISELY
Split the market.
Explore the customer clusters. Find a group with a meaningful shared need.
Choose your battlefield.
You have limited resources. A large market isn't automatically a good market.
Own a space.
Your target has been chosen. Now decide what you want that customer to associate with your brand.
Your STP fingerprint.
Your choices reveal how you approach the market.
Your STP fingerprint will appear here after you choose a segment, target and positioning territory.
“Segmentation tells you where differences exist.
Targeting tells you which differences matter.
Positioning tells you what you want to own in the customer's mind.”